Can Google beat Microsoft at its own game? - The Frontline

 
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Can Google beat Microsoft at its own game?

Google's announcement this week that it plans to step into the operating system market with the development of a light and fast OS based on its Chrome web browser has got much of the IT world aflutter with speculation about what this could mean for Microsoft. But the general consensus does seem to be that Redmond doesn't have much to fear just yet.

Thanks to hosted services in their myriad of designs and form factors, the browser is rapidly becoming the primary interface for a lot of the most common computing activities. Gone are the days when you have to have a locally installed email client, calendar, office suite or instant messaging system.

And thanks to the development of cloud platforms from firms like Salesforce.com and Amazon, more and more of our daily lives can be accessed and managed through a portal.

So surely then it makes sense to dump the bloated and kludgy environment we use today for a new model that's slim and easy - yes I'm still talking about operating systems.

Unfortunately, although we are a lot more connected than we were even a few years ago, ubiquitous high-speed internet access is still a pipe dream (if you'll excuse the pun) and so offline support is going to be pivotal to any success Google may have with Chrome OS. If people suddenly can't work because they're unable to connect to a network, a more traditional operating system is quickly going to find its way back onto the computer.

Furthermore, while most reports are pitching Chrome OS at the netbook market, Google has categorically stated that it intends its upcoming platform to scale up to desktop PCs and full-blown laptops. This means that application development is going to be vital for Google.

Apple did an excellent job with the iPhone's App Store, condensing the previously onerous task of finding mobile applications, purchasing, downloading, cross loading and installing them into a simple and intuitive process. If Google can do the same thing with Chrome OS it may well have a shot at mass adoption, because there will always be certain things that work better locally installed - even if the browser acts as the interface - than accessed via the web.

Even if it does get this all right and there is a rich selection of applications that blend seamlessly between the online and offline world, Chrome OS will still have a long way to go before IT managers will even begin to consider shifting desktop PCs away from Windows. For a start the legacy implications are absolutely horrendous, not to mention users' general reluctance to move away from the familiar.

Most companies simply have too much data and too many bespoke business critical applications that are designed to run in their existing environments for something as radical as Chrome OS to unseat them.

Details are still scarce as to precisely how Chrome OS is going to be implemented, so a lot of comments from all angles are largely speculative. Two things we can be pretty sure of: that it is going to shake things up in the operating system world, starting at the netbook market and moving upwards from there; and that it will almost certainly go a long way to helping push Linux by linking it with the Google brand.

But while Microsoft should definitely be looking up and taking notes, it probably doesn't need to thinking about a change in career any time soon.

Comments

The story of how Microsoft used its monopoly in a dominant operating systems platform is know to everyone & I thing there is nothing wrong in it, Microsoft aquired only 90% of world space that means he is very kind as they left 10 percent for those who wants to compete with them...
looks like someone is coming to fill that free space.
I have only two words for all those rival who want to beat Microsoft; 'Good Luck'
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www.whitehatguru.net
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Posted by Alok | July 10, 2009 5:48 PM

Remember BeOS!

Posted by Graham | July 10, 2009 6:55 PM

Hehehe

Another nail in M$'s coffin.

I'm going to get flamed for writing this, but I couldn't give a revolving rats rectum to any detractors who suffer from cranial excrement.

Posted by Kyle | July 10, 2009 8:46 PM

Yes, Google can definetly beat microsoft. Becoz google guys think more than micro guys

Amarjit Singh Kullar
http://www.amarjithsinghkullar.com/

Posted by Amarjit Singh Kullar | July 12, 2009 8:15 PM

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